Find answers to the most common questions about AI Trust Audit
The AI Trust Audit is a free tool that analyzes how well your website is optimized for AI systems like ChatGPT, Perplexity, or Google Gemini. We check over 50 on-site and off-site factors across 6 categories and provide a detailed score with concrete action recommendations.
The audit is ideal for website owners, SEO experts, marketing managers, and agencies who want to ensure their content is properly recognized by AI systems.
Yes, the AI Trust Audit is completely free. You can check as many URLs as you like and receive detailed results.
SEO optimizes for traditional search engines like Google. GEO (Generative Engine Optimization) optimizes content so AI systems recognize your website as a trustworthy source. The AI Trust Audit covers both areas.
The main AI crawlers are: GPTBot (OpenAI/ChatGPT), PerplexityBot (Perplexity AI), ClaudeBot (Anthropic), Bytespider (ByteDance/TikTok), and Google-Extended (Google Gemini). You can control crawler access via robots.txt.
The score is based on over 50 automated checks across 6 categories: Crawling & Indexing, Authority & Structure, Security & Technology, Compliance & Legal, Reputation & Social Proof, and Content Quality. Each check has a specific weight (1-5 points).
Above 80% is very good, 60-80% is solid with optimization potential, 40-60% shows basic implementation with gaps, below 40% means urgent action is needed.
The audit analyzes your HTML page, robots.txt, and sitemap, automatically identifies representative subpages, and checks HTTPS headers, security settings, structured data, meta tags, and HTML structure. External APIs provide reputation checks.
No, the audit is read-only. We send a single HTTP request and read publicly accessible data. The load is equivalent to a single page visit.
(1) Enable HTTPS, (2) Add JSON-LD for Organization/Product/FAQ, (3) Open robots.txt for AI crawlers, (4) Optimize meta tags, (5) Create an XML sitemap.
After every major website change, at least every 4-6 weeks. The AI landscape evolves rapidly.